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Candidates relied on word-of-mouth campaign style

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Southern Nash County candidates in this year’s municipal elections eschewed fundraising and spending money for reliance on mostly word-of-mouth campaigns.

Incumbent Bailey Commissioner Joel Killion said he didn’t raise a dime this election cycle.

“I raised $0,” Killion said. “Word of mouth, yard signs paid for by me, attending community events and working the polling place is enough for a small town.”

The grassroots strategy proved popular in other southern Nash County campaigns.

In Spring Hope, incumbent Commissioner Brenda Lucas said she hasn’t raised any money.

“I use word of mouth,” Lucas said.

Brenda West, a newcomer running for the Middlesex Board of Commissioners, utilized a similar game plan.

“I knocked on doors,” West said. “Word of mouth, friends, et cetera.”

Bailey Commissioner Allen Daniels is running for reelection. He said he hasn’t raised or spent any money.

“Cecil (Hawley) was the one doing all the campaign work in town,” Daniels said. “I just helped when he needed some labor.”

Hawley, the Bailey Chamber of Commerce president, posted signs on property he owns downtown.

Hawley said it’s his personal property and he can post whatever signs he wants. He supports all the incumbent candidates.

It’s common for municipal candidates, especially in small towns, to take advantage of the state’s threshold rule, said Nash County Elections Director John Kearney.

“Usually only candidates in Rocky Mount or possibly Nashville will cross the threshold,” Kearney said.

Candidates who think they won’t raise or spend more than $1,000 during an election cycle have to file documentation stating such at the beginning of the campaign cycle, according to N.C. General Statute 163-278.

If the candidate exceeds $1,000 in contributions or expenditures during the election cycle, he or she must immediately notify the appropriate board of elections and file the required campaign finance reports.

Election Results Online

The Enterprise went to press before the polls closed in Tuesday’s municipal elections, so results could not be included in this week’s edition. Visit SpringHopeEnterprise.com for election results.

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